Privacy Policy

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Privacy of your data is important. Dashborg is a SaaS subscription product (with a free version). We make money from selling subscriptions, not from selling your data. We do need to collect some of your data in order to run the service and to communicate with you. This policy should help to clarify that data collection.

What we collect and why

Identity and Access

When you sign up for Dashborg, we may ask for identifying information such as your name, email address, and maybe a company name. That’s just so you can personalize your new account, and we can send you invoices, updates, or other essential information. We may also contact you to understand your usage of the service for internal product/research purposes. We may also give you the option to add a profile picture that displays in our products or to other Dashborg users. We don't sell your personal info to third parties.

Billing Information

When you pay for a Dashborg product, we ask for your credit card and billing address. That’s so we can charge you for service, calculate taxes due, and send you invoices. We store a record of the payment transaction, including the last 4 digits of the credit card number and as-of billing address, for account history, invoicing, and billing support. We store your billing address to calculate any sales tax due in the United States or VAT in the EU, to detect fraudulent credit card transactions, and to print on your invoices.

Geolocation Data

We log all access to all accounts by full IP address so that we can always verify no unauthorized access has happened. We keep this login data for as long as your product account is active. We also log full IP addresses used to sign up a product account. We keep this record forever because they are used to mitigate spammy signups.

3rd Party Web Analytics Data

We use Google Analytics for web site interaction data (and may use a different 3rd party in the future). This information is used to help improve site performance and identify server issues. It may also be used to generally track the effectiveness of ad campaigns (click through rates, signups, etc.). We do not share information with additional 3rd parties explicitly, except in aggregate (for marketing purposes -- e.g. we had this many unique visitors, MAUs, etc.).

1st Party Web Analytics Data

We also keep "Web Logs" that show general information, including time, IP address, URL accessed, and timing/performance data. We keep these logs to help debug server issues and performance problems. This data is periodically deleted and is only used by engineering/operations, not for any marketing purpose or 3rd parties. We do not share information with additional 3rd parties explicitly, except in aggregate (for marketing purposes -- e.g. we had this many unique visitors, MAUs, etc.).

Server Analytics Data

We keep logs of all the backend server connections that connect to the service including time, IP address, host information, and Dashborg configuration data (including client version). This is to help prevent fraud and identify bugs and performance issues. We may use this data to identify active/inactive accounts and other uses for product research. This data will not be shared with 3rd parties except in aggregate (e.g. total number of active accounts, accesses per month, MAU, etc.).

Anti-Bot assessments

We use CAPTCHA services across our applications to mitigate brute force logins and in HEY as a means of spam protection. We have a legitimate interest in protecting our apps and the broader Internet community from credential stuffing attacks and spam. When you log into your accounts and fill specific forms in HEY, the CAPTCHA service evaluates various information (e.g IP address, how long the visitor has been on the app, mouse movements) to check whether the data is possibly filled out by an automated program instead of a human. We retain these data via our subprocessor forever because they are used for anti-spam mitigation.

Cookies and Do Not Track

We do use persistent first-party cookies to store certain preferences, make it easier for you to use our applications, and support some in-house analytics. A cookie is a piece of text stored by your browser to help it remember your login information, site preferences, and more. You can adjust cookie retention settings in your own browser. To learn more about cookies, including how to view which cookies have been set and how to manage and delete them, please visit: At this time, our sites and applications do not respond to Do Not Track beacons sent by browser plugins. Cookies are required to login to our services and authentication will not function without cookies.

Voluntary correspondence

When you write Dashborg with a question or to ask for help, we keep that correspondence, including the email address, so that we have a history of past correspondences to reference if you reach out in the future. We also store any information you volunteer like surveys. Sometimes when we do customer interviews, we may ask for your permission to record the conversation for future reference or use. We only do so if you give your express consent.

Information we do not collect

We don’t collect any characteristics of protected classifications including age, race, gender, religion, sexual orientation, gender identity, gender expression, or physical and mental abilities or disabilities. You may provide these data voluntarily, such as if you include a pronoun preference in your email signature when writing into our Support team. We also do not collect any biometric data. You are given the option to add a picture to your user profile, which could be a real picture of you or a picture of something else that represents you best. We do not extract any information from profile pictures.

When we access or share your information

To provide products or services you’ve requested. Dashborg engineering may also access your information (if needed) to resolve service problems.

If you contact us for support we will access your information in the course of providing that support.

To investigate, prevent, or take action regarding restricted uses. We have an obligation to protect the privacy and safety of both our customers and the people reporting issues to us. We do our best to balance those responsibilities throughout the process. If we do discover you are using our products for a restricted purpose, we will report the incident to the appropriate authorities.

When required under applicable law. Dashborg Inc is a US company and all data infrastructure are located in the US. We do not condone any illegal activity and will comply with all US law enforcement data requests and requests to preserve data.

Your rights with respect to your information

At Dashborg, we apply the same data rights to all customers, regardless of their location. Currently some of the most privacy-forward regulations in place are the European Union’s General Data Protection Regulation ("GDPR") and California Consumer Privacy Act ("CCPA") in the US. Dashborg recognizes all of the rights granted in these regulations, except as limited by applicable law. These rights include. If you have a specific request or question concerning your rights or would like to excercise your rights, please email [email protected]

How we secure your data

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. Data is also secured using SSL when transmitted from your backend processes to Dashborg's servers.

Location of site and data

Our products and other web properties are operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using our Site, participating in any of our services and/or providing us with your information, you consent to this transfer.

For Questions or Complaints

Please send all questions or compalaints to [email protected]


We may update this policy as needed to comply with new regulations or to incorportate additional data for new services.

Adapted from the Basecamp open-source policies / CC BY 4.0